Brandon Maxwell is having a really great month. Not only did he make it onto The Hollywood Reporter's list of the 25 most powerful stylists in Hollywood, but he's also featured on the cover of the issue alongside his pal Lady Gaga. In this interview with Fashionista, Maxwell explains Gaga's elegant new look.
What was it like to be shot by Karl Lagerfeld at Coco Chanel's apartment in Paris for the cover of The Hollywood Reporter?
I mean, it was incredible. I couldn’t believe it was happening. Getting to be there at that apartment — [Lagerfeld] brought the entire couture collection, and it was very surreal. He was super on top of it and knew exactly where he wanted to shoot, what he wanted it to look like, and we were in and out. He took the time to do that right before his couture show — his show was two days later.
The apartment was in impeccable condition. And the staircase is there, where [Chanel] did all of her shows before. It was so large... It was everything that you think it would be, very ornate and over the top.
Lady Gaga has been dressing much more elegantly recently. How and why did that come about?
She’s pretty in charge of everything she does. I’ve worked with a lot of other people and she definitely is one of those people who, from writing the music down to deciding what she wears during the day, everything is her vision. She had a jazz album out this year and obviously, that informed a lot of the aesthetic, and you get older and you evolve and things change and your style changes, just like any person does as you get older. With the album coming out and her singing jazz, it just made more sense to do looks that were in line with the icons of the past, the great jazz legends, and do that in her own way. She’s very, very naturally beautiful and very regal, so it felt really natural for me to dress her like that.
How many times does she typically change per day?
It just depends on the day. What I love working about her the most — you rarely get to do this with a person — is that in the morning she can have brown hair and be a bit more punk, midday maybe she's blonde hair and more regal and maybe at midnight she's got dreadlocks and she's doing something else. If she's doing events and changing for each one, I think we always like to change, even if she’s doing television interviews so that every outlet has a special experience [just] for them.
So are you just constantly pulling clothing? How many potential looks do you have prepared at any time?
It depends. For a normal day for her to be at home and going around town, it's probably a rack or two of clothes at her house. But if we're doing an editorial, it can be 20, 30, 40 racks. And tables of shoes and tables of jewelry. It's a lot. I have an amazing team that deals with all of that. We always take time a couple days before an event to style things out in the office and pick out our favorite things. Just like anything, when it comes to doing a shoot or something, I always find one thing that I’m super in love with and everything comes out of that one outfit.
Does she dress differently on her days off? Maybe more comfort-oriented or riskier?
I feel like we approach her every day looks the same way we would approach an editorial. We take it just as seriously and try to get as much stuff for that. With her, of course, you don’t really have to think about comfort. That’s not really the first thing that comes to her mind but there are always new things coming out, always new collections, always young kids making amazing things. Anytime you get the opportunity to have those into the office, we really want to. It's a great platform to have with her. She lives in her apartment in New York and she has to walk on the street and people do see her. She wants to be able to give her fans that experience so the everyday is just as important for us.
So highlighting young designers is something you and Lady Gaga consciously try to do?
There's so much that is out there. You look at all those young collections and they’re very daring, especially the first couple of collections — they’re not really worried like the bigger designers are. They aren’t really thinking, 'Is this going to sell, is this too much for people?' I love that fearlessness. Sometimes things come into the office and I think never in my wildest dreams, no matter how many drugs I could take in my life, could I have thought this up. You can take those big risks because there's nobody in the world who can wear almost anything like she can.
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